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	<title>Wazzapedia. &#187; Apple</title>
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	<link>http://www.warwickrendell.com</link>
	<description>I know a little bit about a lot of things.</description>
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		<title>What iMacs?</title>
		<link>http://www.warwickrendell.com/2007/08/03/what-imacs/</link>
		<comments>http://www.warwickrendell.com/2007/08/03/what-imacs/#comments</comments>
		<pubDate>Thu, 02 Aug 2007 13:45:29 +0000</pubDate>
		<dc:creator>Warwick</dc:creator>
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		<description><![CDATA[Well, we&#8217;re a few days away from Apple&#8217;s big &#8220;Mac-related&#8221; announcement on August 7th. At this point everyone is assuming that it&#8217;s remodeled iMacs. I&#8217;m going to go out on a limb and say &#8230; they&#8217;re probably right. I&#8217;m looking forward to seeing what I wake up to next Wednesday morning. 10am Tuesday Cupertino time [...]]]></description>
			<content:encoded><![CDATA[<p style="color: #000000">Well, we&#8217;re a few days away from Apple&#8217;s big &#8220;Mac-related&#8221; announcement on August 7th. At this point everyone is assuming that it&#8217;s remodeled iMacs.</p>
<p style="color: #000000">I&#8217;m going to go out on a limb and say &#8230; they&#8217;re probably right. I&#8217;m looking forward to seeing what I wake up to next Wednesday morning. 10am Tuesday Cupertino time is 3am Wednesday in Melbourne. Not staying up to find out.</p>
<p style="color: #000000">With reference to my previous post, could I have been more wrong? I don&#8217;t think so (*cough* iPhone *cough*). I think I&#8217;ll give up on predicting the future and stick to drawing webcomics.</p>
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		<title>“One more thing…”</title>
		<link>http://www.warwickrendell.com/2007/06/10/one-more-thing/</link>
		<comments>http://www.warwickrendell.com/2007/06/10/one-more-thing/#comments</comments>
		<pubDate>Sun, 10 Jun 2007 01:41:59 +0000</pubDate>
		<dc:creator>Warwick</dc:creator>
				<category><![CDATA[Apple]]></category>

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		<description><![CDATA[At the time I started writing this post, it&#8217;s exactly 22 hours until WWDC 2007 starts. Every Apple nerd/geek/fanboy is waiting to see what Steve Jobs will pull out of the hat in his keynote speech. For the non-Apple-n/g/f, WWDC is the World Wide Developers Conference.  The interesting thing is that two of the major [...]]]></description>
			<content:encoded><![CDATA[<p style="color: #000000">At the time I started writing this post, it&#8217;s exactly 22 hours until <a href="http://developer.apple.com/wwdc/">WWDC 2007</a> starts. Every Apple nerd/geek/fanboy is waiting to see what Steve Jobs will pull out of the hat in his keynote speech. For the non-Apple-n/g/f, WWDC is the World Wide Developers Conference. </p>
<p style="color: #000000">The interesting thing is that two of the major Apple rumours sites are predicting different things for Steve&#8217;s keynote address. <a href="http://www.thinksecret.com/">Think Secret</a> is <a href="http://www.thinksecret.com/news/0706imacwwdc.html">predicting</a> the release of a brushed aluminium iMac. <a href="http://www.appleinsider.com/">AppleInsider</a> is arguing that the focus will be on the &#8220;<a href="http://www.appleinsider.com/articles/07/06/06/poor_bets_placed_on_new_imacs_at_apples_developer_conference.html">Top Secret&#8221;</a> features of Leopard. I think they both could be right, in a manner of speaking.</p>
<p style="color: #000000">Late last month I received an email from an Apple dealer that I bought my iMac G5 from. He was asking if I was interested in following up on the quote I had requested for a 24&#8243; Core 2 Duo iMac. I sent back a reply explaining why I intended to wait before purchasing a new iMac. I intended to write a lengthy post with my theories, but wanted to finish my blog re-design first, and life got complicated, and now the keynote is less than 24 hours away.</p>
<p style="color: #000000">To summarise my theory:-</p>
<p style="color: #000000">1. As of today it is the second longest period of time that the iMac range has gone without an update &#8211; 277 days (September 6, 2006 to June 9, 2007 &#8211; US dates). The longest period of time between updates was November 18, 2003 (20&#8243; iMac G4) to August 31, 2004 (iMac G5) &#8211; 288 days. So the timing appears to be about right (thanks <a href="http://www.macrumors.com/">MacRumors</a> for <a href="http://buyersguide.macrumors.com/#iMac"><span style="color: #000000">dates</span></a><span style="color: #000000"> </span>and <a href="http://www.mactactic.com/">Mactactic</a> for the <a href="http://www.mactactic.com/widget/">widget</a>).</p>
<p style="color: #000000">2. Australian Apple dealers across the board have had a sale on iMacs that appears to me to be unprecedented. A little birdy told me that it was Apple bringing prices into line with the Australian dollar. I&#8217;m not buying it. A sale that ends on the 9th of June? Two days before WWDC. To me, it screams &#8220;clear stock from the channel&#8221;. I don&#8217;t remember a sale of this scale on Apple products before. With that said, there wasn&#8217;t the same market penetration of Apple products into the general electronics &#8220;superstores&#8221; and department stores that there is today. So, maybe I just didn&#8217;t notice it before.</p>
<p style="color: #000000">So, here it is. I think that AppleInsider is right. I think Steve may focus the keynote on the &#8220;Top Secret&#8221; features hinted at in January. For the sake of every Apple fanboy, they are going to have to be mind-blowing. I fear they won&#8217;t be. I think the anticipation built up by the &#8220;Top Secret&#8221; stunt from MacWorld SF is almost going to work against Steve here, and his much vaunted <a href="http://en.wikipedia.org/wiki/Reality_distortion_field">Reality Distortion Field</a> may not be enough to keep the faithful <a href="http://www.tuaw.com/2007/03/08/on-drinking-the-apple-koolaid/">drinking the Kool-Aid</a>.</p>
<p style="color: #000000">So, when Steve is about to finish, we get the &#8220;<a href="http://en.wikipedia.org/wiki/Stevenote#.22One_more_thing.E2.80.A6.22">One more thing&#8230;</a>&#8221; &#8211; and Steve announces the new iMac.</p>
<p style="color: #000000">I may be wrong, but we&#8217;ll know in 24 hours&#8230;</p>
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